Welcome to Vancouver Island SEO

Confused about the logo?

It is all about marketing on the Internet.

TIMR Web Services has been marketing its brand name locally, but as we grew we wanted to establish a more regional presence. Hence the name Vancouver Island SEO. An Internet presence that reflects what we do - not who we are.

Before the Internet brand promotion was fairly straight forward, you slapped your name on just about everything you could think of. To the point where your brand name almost became synonymous with the product. (What is the first name you think of when you hear the word ketchup?) Marketing was all about branding.

Brand marketing does have its draw backs. If you have ever Xeroxed a document instead of photo copying it, or reached for a Kleenex instead of a tissue you know how brand names can replace the product. This is a problem for the brand owners. Albeit, one that denotes their success, not failure.

However, the Internet is challenging the primacy of the brand name - particularly for small businesses. Search engine marketing (SEM) is based more on what you do, rather than who you are. The brand name is important - but so is the product or service.

It is doubtful anyone is going to pick a ketchup based on an Internet search, but, lets say they did. Heinz is not their only choice. Nor is Heinz number one on the search engine results page (SERP). Depending on the data center, a search for ketchup puts Heinz as low as number 6 and no higher than third. And, the all important first SERP also features two other ketchup varieties.

The Internet has made it possible for smaller, regional companies to get the same exposure as large multinationals, based on searches for a product or service, not brand name. Getting noticed on the Internet is as much about what you do as who you are.