Google Analytics is beta testing a new tools. It will benchmark your site against industry averages. This is a Win-Win situation for both the business owner and the web developer.
I like Google Analytics for small businesses. (see Google Analytics - Are They Right for You?) They are easy to use 'right out of the box' and with a little tweaking are a very powerful online tool.
How will this new tool benefit small business owner?
It will, possibly for the first time, give the business owner an in-site into how well their site is preforming. By being able to compare their site to equal size sites, in the same industry, across the country, business owner's can force web developers and marketers to deliver the results they are paying for.
For business, such ours, that do web development and online marketing, there is now an unbiased tool that lets us go to potential clients and show them how our sites compare with the industry average. It will move web development and online marketing out of the dark - into the light of verifiable results.
For web developers and online marketers - this is the marketing tool they have been waiting for. It may not have been designed with us in mind, but it certainly fulfills an industry need.
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