Google Analytics is beta testing a new tools. It will benchmark your site against industry averages. This is a Win-Win situation for both the business owner and the web developer.
I like Google Analytics for small businesses. (see Google Analytics - Are They Right for You?) They are easy to use 'right out of the box' and with a little tweaking are a very powerful online tool.
How will this new tool benefit small business owner?
It will, possibly for the first time, give the business owner an in-site into how well their site is preforming. By being able to compare their site to equal size sites, in the same industry, across the country, business owner's can force web developers and marketers to deliver the results they are paying for.
For business, such ours, that do web development and online marketing, there is now an unbiased tool that lets us go to potential clients and show them how our sites compare with the industry average. It will move web development and online marketing out of the dark - into the light of verifiable results.
For web developers and online marketers - this is the marketing tool they have been waiting for. It may not have been designed with us in mind, but it certainly fulfills an industry need.
Tuesday, March 11, 2008
Friday, March 7, 2008
SWOT
If you don't know what SWOT is read this post.
If you do know what SWOT is read this post.
SEO SWOT Analysis
If you do know what SWOT is read this post.
SEO SWOT Analysis
Wednesday, March 5, 2008
Inform - Entertain - Sell
The business website has three functions. Inform - Entertain - Sell. All three require that you have a dialogue with your customer. (Did you notice Sell is the last function?)
The first thing your website must do is inform potential customers about your product. Explain the benefits of your product in terms they can understand. Don't say "It meets IEEE 802.3ae standards" when what they really mean is "It faster than what you using now.".
Keep it interesting.
Entertain doesn't mean flashing images, it means don't bore your customer.
ABOVE ALL - Tell people how your product will benefit them.
Finally, have a call to action. If you run a store, tell them where you are located. Have maps, phone numbers, FAX numbers, and email addresses -- make it as easy as possible for them to find you. If you are selling online, have easy to use order forms that actually work.
Pet Peeve - Stupid order forms. As soon as I enter your site - you know I am from Canada. Why must I scroll through most of countries of the world on some dumb order form to enter the country name. Do you really have more customers in Albania that you have in the US or Canada?
The first thing your website must do is inform potential customers about your product. Explain the benefits of your product in terms they can understand. Don't say "It meets IEEE 802.3ae standards" when what they really mean is "It faster than what you using now.".
Keep it interesting.
Entertain doesn't mean flashing images, it means don't bore your customer.
- Use bullet statements to highlight important points.
- Tell them how other people are using your product.
- Explain how your product benefit them.
ABOVE ALL - Tell people how your product will benefit them.
Finally, have a call to action. If you run a store, tell them where you are located. Have maps, phone numbers, FAX numbers, and email addresses -- make it as easy as possible for them to find you. If you are selling online, have easy to use order forms that actually work.
Pet Peeve - Stupid order forms. As soon as I enter your site - you know I am from Canada. Why must I scroll through most of countries of the world on some dumb order form to enter the country name. Do you really have more customers in Albania that you have in the US or Canada?
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